In 1999, Scot C. Taylor discovered and harnessed the power of food trucks, lunch trucks, taco trucks, or otherwise defined by the IRS as Mobile Food Preparation Vehicles (MFV’s.) Mr. Taylor, with an elite group of entrepreneurial investors and management, began research and development. These efforts resulted in establishing Outdoor Ad Systems, LLC, the birth of this new advertising medium, and the formation of the National Network of Advertising on Lunch Trucks.